Roman, also known as ro.co, Rory, and Ro (“Roman”) is one of the oldest and most successful online telehealth and pharmacy start-ups in the United States. Roman offers its users the option of filling out health questionnaires, scheduling telehealth visits, and purchasing medications for direct home delivery using its website, https://ro.co/.
Specifically, in the past couple of years, Roman has made a huge marketing push to market itself as the go-to online seller of prescription healthcare products including weight loss, hair loss, and erectile dysfunction treatments.
With Roman, you can get FDA-approved Finasteride for hair loss shipped discreetly. A healthcare professional will review your information and get back to you within 24 hours.
– Roman’s Website
Unfortunately, Roman may be violating the privacy rights of its members by collecting, tracking, and sharing sensitive personal information, including health data such as health conditions, answers to health questionnaires, and price, name, and dosage of medications ordered, with third parties without their members’ knowledge or consent via third party software embedded in the code of its webpages.
A 2022 report conducted jointly by STAT News and The Markup found that code in Roman’s webpages tracked the URLs the user visited and sent them to Google, tracked a users’ answers to a questionnaire and shared the data with Facebook, and tracked when a user added to their cart and sent this information to Facebook and TikTok. “Out of Control”: Dozens of Telehealth Startups Sent Sensitive Health Information to Big Tech Companies.
If you are a Roman member and you researched health conditions and treatments, answered health questionnaires, ordered medications, or scheduled telehealth visits on Ro’s website, https://ro.co/, you may qualify for a claim under California state privacy laws of up to $5,000.
Information Which May Have Been Shared Without Your Consent:
Currently, legal action is being initiated to try and determine whether Roman may have violated California’s data privacy laws by tracking and sharing the following information from its website users:
- Your Name;
- Your Facebook ID;
- The Webpages (URLs) you visited;
- Your IP Address; and
- Your private communications related to healthcare.
If you have visited the ro.co website or ordered a product from Roman in the past year, you may qualify for compensation.